"Amazon Ads Benchmark Report: Amazon Performance Data To Recalibrate Q2 & Beyond"
Using anonymized same-client samples derived from more than $400 million in Amazon ad spend under management, we’ve uncovered the most important trends taking hold in Amazon advertising. Don’t go into Q3 without learning how key formats are performing and changing over time.
Highlighting key performance shifts from throughout the previous quarter, including:
Explosive sales growth immediately following stimulus payments to millions of Americans
A significant shift in the share of Sponsored Products impressions coming from different placements
Sponsored Brands growing importance in reaching Amazon customers
How shoppers sped up the click-to-conversion timeline as events surrounding COVID-19 began impacting everyday life
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