Learn how to design an effective social media protection strategy that addresses the risks of unauthorized and/or rogue social media activity infringing upon your intellectual property.
Social media has a tremendous impact on our lives and has quickly become one of the most powerful communication tools ever invented. Consumers increasingly use it not only to communicate but also to shop - 54% use social media to research products and services.
Social media has become such an integral part of communication between brands, consumers, and fans, that it’s critical for brands to include it in their brand protection plans.
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