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CASL: B2B Marketer's Reference Sheet
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"CASL: B2B Marketer's Reference Sheet"
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Before GDPR made international headlines, Canada quietly made strides to protect the data rights of its citizens.

Canada’s anti-spam legislation (CASL) defines how the Canadian government handles spam and other electronic threats to its citizens. CASL enables businesses to continue competing in the global marketplace safely, requiring Canadian senders to secure implicit consent from individuals wishing to receive commercial electronic messages.

CASL applies to businesses so long as these two elements are present:

  • A commercial electronic message (CEM) is sent by a business
  • A CEM is sent to an electronic address 

This checklist shares CASL regulations, what you can do to stay compliant, and NetLine’s approach to adapting the regulations.


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