Is the alignment between your sales and marketing departments less than perfect--especially in this remote-work world? It's not always easy to diagnose what exactly is going wrong, but it starts with knowing the top signs that you're due for a relationship reboot.
As a marketer, you hear about "marketing and sales alignment" so often that it probably makes your eyes roll.
But, there's obviously a reason it keeps coming up: It's important and often needs fixing. But if you attempt to mend the marketing-sales relationship only after something goes really wrong—like missed companywide goals—it can be too little, too late.
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