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Five Signs Your Marketing and Sales Teams Need a Relationship Rx
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"Five Signs Your Marketing and Sales Teams Need a Relationship Rx"

Is the alignment between your sales and marketing departments less than perfect--especially in this remote-work world? It's not always easy to diagnose what exactly is going wrong, but it starts with knowing the top signs that you're due for a relationship reboot.

As a marketer, you hear about "marketing and sales alignment" so often that it probably makes your eyes roll.

But, there's obviously a reason it keeps coming up: It's important and often needs fixing. But if you attempt to mend the marketing-sales relationship only after something goes really wrong—like missed companywide goals—it can be too little, too late.

Join us for a discussion about:

  • Speaking different languages and not having the right "vows" in the relationship between marketing and sales
  • Where day-to-day alignment can go wrong
  • Picking your battles
  • Creating a mutually beneficial tech stack
  • When it's time to call in the "couples' therapist"—and what that looks like

Offered Free by: MarketingProfs, LLC
See All Resources from: MarketingProfs, LLC


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