The B2B customer journey has seen drastic change. Ecommerce adoption has left many companies scrambling to adapt. The key differentiator is an optimized B2B customer experience.
According to Forrester, 62% of B2B buyers develop a finalized vendor list based solely on digital content. As B2B buyers become accustomed to the intuitive and intelligent shopping platforms commonplace in the B2C space, they have raised their expectations for a digital-first experience. B2B companies offering a seamless ecommerce customer journey increase their chances of making it on that final vendor list.
Simply put, optimizing the B2B customer experience is an imperative investment in ecommerce - - as important as the technology itself.
Download this guide for an in-depth view of the current trends and expectations of the B2B customer journey and step-by-step instructions on how to impact your ecommerce strategy today.
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