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How to Convert More Leads Into Customers
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"How to Convert More Leads Into Customers"

Are your marketing efforts so focused on lead gen that your lead conversion rates are suffering? Turning promising leads into loyal customers is what will set your organization apart--and it starts with best practices that create a comfortable and compelling customer journey. Sponsored by Act-On Software.

Generating valuable leads and converting them into prospects is hard work—and, in some ways, it feels harder than ever. As consumers have become more familiar with demand gen tactics, they have become less likely to part with their precious contact information.

But, creating promising leads and then turning those into loyal customers is the name of the game—and a top priority for most marketers. It's time to boost your conversion rate, and your bottom line.

Check out this guide to learn about:

  • Lead segmentation and nurturing
  • Content marketing for customer conversion optimization
  • How social plays a role in lead conversion
  • Using webinars to educate and impress
  • Key performance indicators

Offered Free by: MarketingProfs, LLC
See All Resources from: MarketingProfs, LLC


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