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Ignition Guide: Scenario Planning for Marketing
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"Ignition Guide: Scenario Planning for Marketing"
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A tailor-made guide to help you through any scenario, from Gartner for Marketers

This guide is tailor-made for short-cycle projects that take between a few weeks to a month to execute and may not require extensive planning to get started or monitoring after launch.

Marketing leaders use this step-by-step Gartner Ignition Guide to:

• Identify the impact of different corporate scenarios on the marketing function
• Provide tactical tools and plan for changes to the function's current strategy and initiatives
• Communicate the scenario-specific actions


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