How to communicate and stay on-brand in a crisis for real estate companies
Like they say in show business, “the show must go on” — and the same is true for real estate. While the pandemic has changed how the world and your business operate, things haven’t stopped, they’ve only changed. Now that the initial shock has worn off, we can focus on adapting to the new landscape. But what’s the best way to handle this enormous change? How should you adjust your marketing strategy? And how do you transition to a virtual world? People are going to continue moving and needing help from real estate agents and brokerages — but there’s no doubt you’ll have to adapt your approach. We’ve compiled research and tips from real estate experts to help you form a marketing and communications plan for the coming months.
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