A Foundational Framework on Optimizing Marketing Mix
Achieving the optimal marketing mix is challenging, especially for B2B businesses. Top- and bottom-funnel investments, like brand building, demand generation and sales enablement, pay off at different rates and in different ways and need to be adjusted based on growth goals. There are three key inputs to optimize your marketing mix:
Download the framework for detail into these inputs and get 6 critical dos and don’ts to optimize your B2B marketing mix.
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