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Segmentation for E-commerce
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"Segmentation for E-commerce"
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Learn about 7 essential visitor segments to personalize for in this free guide

As any marketer knows, segmenting your audience has long been a powerful way to learn more about them, and improve their experience.

But with more data available than ever before, and new approaches such as personalization rising to the fore, it can be difficult to know which segments to target and how.

In this guide, we’ll explore how marketers can effectively segment online visitors, and why this is actually a key part of your personalization strategy. It includes:

  • 7 ways to segment your visitors using your website data
  • Why segmentation is different but crucial for personalization
  • Examples of campaigns targeted at different segments & the results


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