Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Three Buyer Behavior Myths Debunked
Request Your Free eBook Now:

"Three Buyer Behavior Myths Debunked"
Request

An Excerpt of Gartner’s Big Book of Buyer Behavior

Technology and service providers are seeking to respond to changes in buyer behavior and drive more targeted interactions so they can sell more. But the technology industry is placing bets and investments based on a set of flawed assumptions that risk driving up costs with inconsistent results. 

Gartner’s Big Book of Buyer Behavior helps tech and service provider leaders understand how organizations buy, and what they need during buying journeys, so they can design better customer experiences.  

Discover the three common myths of technology buyer behavior, and learn how to adapt your product and marketing strategy to better target your customers.

Complete the form to download your copy.


Offered Free by: Gartner
See All Resources from: Gartner

Request

Recommended for Professionals Like You:

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.

Thank you

This download should complete shortly. If the resource doesn't automatically download, please, click here.